👍 Stream the audio-only version of this podcast on Samply by clicking here.
🎉 It’s not too late to join our “Run For Cover Challenge”, where you can get your music in the hands of some of the world’s biggest music publishers for potential placements in TV, film, ads, and more. Join the Challenge by signing up for a free trial of MAD Records Collective below:
🎶 This episode features “Enough to Care” by MAD Records Collective member, Lea Rockrose. You check out the full song (and more of Lea’s music) by clicking here.
Live music has always been the lifeblood of the music industry… but the streaming, social media, and AI landscape have drastically changed what it means to be a “touring artist”.
In this episode, I interview one of the best up-and-coming music touring assistants in Nashville, Audrey Moentmann, to discuss how the live show industry is changing, and what you can do to stay ahead of the curve.
Learn more about Audrey by clicking here and be sure to check out her podcast, “Sisters in Groove” here.
0:00 – 0:35 — Intro and featured track
0:35 – 2:30 — Who Audrey is and what a booking agent actually does
2:30 – 6:40 — Building multi-year plans for artists
6:40 – 9:50 — When artists actually need a booking agent
9:50 – 13:30 — Reaching out vs. reaching up in the industry
13:30 – 17:00 — What booking agents look for in an artist
17:00 – 18:30 — Social media versus real connection
18:30 – 20:30 — MAD Records Collective mid-roll
20:30 – 25:00 — How metrics and streaming translate to ticket sales
25:00 – 29:00 — How agents evaluate artists beyond numbers
29:00 – 33:00 — Breaking through plateaus in growth
33:00 – 36:00 — Pivoting without losing authenticity
36:00 – 41:00 — Ego, identity, and storytelling
41:00 – 44:00 — The overlooked value of older artists
44:00 – 47:30 — Later-in-life artist success stories
47:30 – 50:00 — AI’s impact on music and booking
50:00 – 55:30 — Why live music is becoming more valuable
55:30 – 58:00 — Human connection vs. AI in music
58:00 – 1:01:00 — How parenthood can deepen artistry
1:01:00 – 1:03:00 — Ego, growth, and the need for community
1:03:00 – 1:04:20 — Audrey’s podcast and Sisters in Groove
(Podcast intro music created by Luke Despain, Thomas Muer, and Rob Schustack.)
