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Thanks for the article Michael! My problem is I don't know who my audience is or even if I have one for real! Right now the people who seem to really like my music that I know of are other producers and musicians that I know. I don't play live either. How do I start with that? Thanks

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Jul 13·edited Jul 13

Another 'problem' with your 1st " TOFU solution" above ... In my experience - with the real life Telluride Jazz Festival (fit perfectly into your description), is that they pre-book all the local clubs "after and pre fest gigs", as they are setting up the fest itself... Mostly local "jazz-vein" bands are booked - and if you do well, you may get asked back next year... So - as a new band/artist, may be hard to get... but who knows?... Definitely worth an audition try... ...and as you said - only once per year - but people from all over the world do come to it - and if you have their attention - and "exploit" their attention (set up email lists, hand out CD's, etc) at the gig(s), you are well on your way to getting that initial group who will follow you... especially locally - if you are a local band / artist, and doing local gigs and expand from there... Kinda sounds like how we Had to do it in the "old days"...lol... I'm not sure what other alternative ideas would be available to boost one's exposure from this scenario... I guess the idea would be to duplicate the success of this situation (the Telluride Jazz Fest gig), and use that success (IF in fact it IS a success!), to go around the country doing more of the same thing... Again tho - the time and expense to do so may be prohibitive, in relation to the benefit of slowly building an online presence and audience... I am definitely old school (65), and know how to do this Old School ways, but am also struggling to understand how to get my music "popular" from the comfort of my home studio (about 40 mins from Telluride, in fact)!!... and admittedly NOT very social media savvy (by choice!!)... This is why I am here reading your posts!!....

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Great article Michael! I've spent hundreds of hours trying to "promote" my bands shows and booking a ton of them in order to get exposure. Only to feel deflated in my efforts. And not getting anymore fans than we've had. 2024 I decided to not work as hard at getting shows and focus on booking quality shows and recording, we don't have a full album out for listeners yet. But once the album is done I intend to build a release show. I've booked a pretty popular band to help bring in people to the show. We are totally different in terms of music, but are from the same home town. I think this is when I am going start the TOFU. I will include us with the venues and other bands socials and hopefully be able to get an opportunity to explore their email contact lists. Also thinking of a "giveaway" of sorts. I don't like sales and I have always disliked sales people.

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