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Lefa's avatar

Thinking of risks and "it won't work" is wasting time when youre instinct is aware and ready for. So I'd mention the finance of the circle as a reinforce to help you as a person to succeed for reaching the gaol.

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The Oore-ofe Ariyo Sound's avatar

Continuous innovation is key for survival and sustained relevance. Thanks so much for this revelation.

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pcman92's avatar

Very well said, and fun too! My takeaway was that you have to not only innovate but also stay on top to maximize profits. To do that I would need a team around me that is of one mind regarding the risk factor common to innovation.

Great work MAD!

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Cato Gilmour's avatar

Gotye is arguably an example of a musical artist who released something fairly innovative and reaped some reward. However, I venture that most often, when it happens, it’s not by someone who made a particularly conscious effort to be innovative. They just were, and it wasn’t that hard, because it was just what they happened to do at the time. They were channeling, if you like, and perhaps very talented at that. It might have involved a lot of work, and time, but it probably came to them fairly organically, naturally, like it was always meant to be. It came to them. Right time, right people, right circumstances, whatever, but not planned, not studied up on in advance. I think many innovative artists would attest to this. To sit down and be innovative on purpose, to sit down and specifically try to make a hit song, hit piece of left field sound art, whatever, either within an existing genre, or trying to create a new one, yeah, that’s extremely difficult and probably exceedingly rare to be successful in, especially these days. What was really in Aphex Twin’s mind as he went about achieving his groundbreaking, legendary status?

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Joseph Cheek's avatar

Great article! Logically, there is another alternative to combatting the froyo effect, namely, “create barriers to entry”, but I personally prefer innovating to barricading. If I’m running a race and want to win, I will run faster and/or smarter before I lurk in the shadows waiting to trip my competitors behind me. IMHO, innovating is itself one of the best barriers to entry. Let your competitors struggle to catch up to where you *were*.

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